Black Friday shoppers flock to Central Florida malls, outlets for deals

One of the year’s biggest shopping events is in full swing as bargain hunters hit stores for Black Friday deals.  

At the Tanger Outlets in Daytona Beach, the energy was buzzing all day, with some shoppers lining up as early as 3 a.m. Stores opened at 6 a.m., and the crowds haven’t slowed down since. 

Analysts predict Americans will spend big this holiday season, with total spending for November and December expected to reach $999 billion — a 2.5% increase from last year.  

Retailers are optimistic, and shoppers across Central Florida appear eager to snag deals and kick off the holiday season in style.

Following Black Friday is Small Business Saturday, a day dedicated to supporting local shops and entrepreneurs.

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According to a survey by American Express, more consumers are choosing to shop small this year. In 2014, 74% of respondents reported shopping at small businesses. That number has risen to 85% in 2023.

Shoppers say they prefer the personal touch of local businesses over the hustle and bustle of malls and big-box retailers. Many describe the experience as more enjoyable and meaningful, making it a popular alternative to traditional holiday shopping destinations.

Small Business Saturday offers an opportunity for communities to come together, celebrate local entrepreneurs, and invest in their neighborhoods.

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