Super Bowl ads could look different due to COVID-19 pandemic

Creative Officer Karen Costello said that the pandemic may change what commercials will look like too.

TAMPA, Fla. - People looking forward to the always popular Super Bowl commercials this year may notice some changes.

For example, the "Pepsi v.s. Coca-Cola" ad showdown will not be on television screens this year. Pepsi wants the half-time show, starring The Weeknd, to have all the attention.

Creative Officer Karen Costello said that the pandemic may change what commercials will look like too.

She explained that "my sense is that brands will show up similarly to just entertain. You know, the country's been through a lot. And I do think that there is a sense that we all need breaks."

A number of advertisers have also announced they will redirect money that had been budgeted for commercials to help support messaging for the coronavirus vaccine.

The Super Bowl will be in Tampa and the game is on February 7.

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