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The iconic toys of Mattel
Mattel has produced several iconic toys throughout the decades.
ROCHESTER, N.Y. - The National Toy Hall of Fame's new honorees include an object dating to ancient times, a line of muscle-bound action figures and an iconic art set whose medium is colorful pegs. The hall on Thursday announced the top, Masters of the Universe and Lite-Brite as this year's inductees.
The trio was chosen from a field of 12 finalists that also included bingo, Breyer Horses, Catan, Nerf, the piñata, Phase 10, Pound Puppies, Rack-O and Spirograph.
The Toy Hall of Fame inducts a new class of toys each year in a ceremony at The Strong museum in Rochester, New York, where the hall is housed.
The top earned a place by being a childhood staple of cultures in Asia, Europe, the Americas, and Australia, according to the hall, which noted that ancient Greek pottery shows people playing with the twirling objects more than 2,000 years ago.
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"The top is one of the oldest toys and an integral part of many cultures, where it developed independently as a plaything," Chief Curator Christopher Bensch said in a news release. "With more than 5,000 years of history behind it, it’s about time that the top spun its way into the National Toy Hall of Fame!"
2022 Toy Hall of Fame inductees (Credit: The Strong National Museum of Play)
The hall recognizes toys that have inspired creativity and endured over time.
Hasbro’s Lite-Brite has maintained its popularity for more than 50 years, after being introduced 1966. Marketed in 1968 as a "magic light box," the toy encourages kids to create glowing pictures by pushing colorful pegs into an illuminated black background.
Masters of the Universe grew in popularity in the 1980s, when the cartoon series "He-Man and the Masters of the Universe" allowed Mattel to introduce new characters and toys to the line, hall of fame experts said. A 2021 Netflix series underscored the franchise’s staying power.
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"The team at Mattel understood that kids spend lots of time in fantasy play and like the opportunity to project themselves into the role of the hero," curator Michelle Parnett-Dwyer said. "Masters of the Universe characters had the strength, weapons, and power to defeat the villain—and give kids confidence."
The new inductees will be displayed alongside past honorees that range from everyday objects like the stick and cardboard box to technologic entries like Nintendo's Game Boy. American Girl Dolls, Risk and sand were inducted last year.
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Anyone can nominate a toy. A panel of experts votes in the winners.
The Strong museum also houses the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play.