In this photo illustration, a Krispy Kreme glazed doughnut is shown on May 12, 2022, in Daly City, California. (Photo Illustration by Justin Sullivan/Getty Images)
CHARLOTTE, N.C. - Krispy Kreme is rewarding those who get into the Halloween spirit on Monday with a complimentary sweet treat.
On Oct. 31, any customer who visits a Krispy Kreme location dressed in a Halloween costume can get a free doughnut of choice, no purchase necessary, the Charlotte, North Carolina-based chain said.
Krispy Kreme also debuted a "Haunted House Collection" of doughnuts, which include a Spooky Spider Doughnut, Scaredy Cat Doughnut, Boo Batter Doughnut, and Neon Orange Sprinkle Doughnut.
Krispy Kreme is offering a free doughnut on Monday, Oct. 31 to anyone who is dressed up in a Halloween costume. (Photo: Business Wire)
The Spooky Spider is dipped in chocolate icing and topped with cookie pieces, an icing spider web, and a spider sugar piece, while the Scaredy Cat is a shell doughnut filled with the chain’s signature Kreme and dipped in purple icing, decorated with a cat chocolate piece.
The Boo Batter is a shell doughnut filled with cake batter, topped with neon green icing, spooky sugar sprinkles, buttercream, and a ghost sugar piece. The Neon Orange Sprinkle is an Original Glazed doughnut with neon orange icing and topped with Halloween sprinkles.
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The iconic neon sign was first introduced in 1992.
The chain previously made news after it was announced that McDonald’s would begin selling Krispy Kreme doughnuts at select locations as a test run. Last month, Krispy Kreme also unveiled a collection of doughnuts inspired by churros — the deep-fried pastry coated in cinnamon sugar that’s popular in Spain, Mexico, and increasingly across the United States.
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While Krispy Kreme may be offering a free doughnut on Halloween, a recent consumer survey found that Americans are expected to spend a whopping $10.6 billion on Halloween candy, costumes, and decorations.
On average, the National Retail Federation’s annual survey found that U.S. consumers plan to spend about $100 for Halloween this year, on par with 2021’s record of $103.
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This story was reported from Cincinnati.