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BENTONVILLE, Ark. - Walmart has joined forces with Burger King to offer "an exclusive dining benefit" for members of its subscription program – one of many deals being offered right now by retailers to lure in cost-conscious consumers.
The retail giant announced on Thursday that members of Walmart+, its membership program that combines in-store and online benefits, will receive 25% off any Burger King digital order every day.
In September, members will also get a free Whopper every three months with any purchase.
"This unique benefit is designed to save members time and money, catering to their fast-paced lifestyles where grocery shopping, meal planning and cooking may not always be feasible," Walmart said in a press release announcing the new partnership.
"Given that most Americans eat from quick service restaurants several times a week, this benefit serves as a practical, cost-effective solution to accommodate dining preferences and busy schedules while enjoying the iconic taste of Burger King," it added.
Walmart+ members can redeem the benefit by ordering through the BK App or on bk.com.
Walmart said members of its Walmart+ membership program will receive 25% off any Burger King digital order every day, and a free Whopper every three months with any purchase. (Credit: Provided image / Walmart)
The company said members need to link their Walmart+ membership with their existing Burger King Royal Perks account or create an account for free – and customers will see the new perk under the offers tab on the BK app or on bk.com.
Walmart+, which runs $98 per year or $12.95 per month, also offers benefits for shoppers like free delivery from the store, free shipping with no minimum order, gas and travel discounts, and video streaming with Paramount+.
Walmart, Target are cutting prices to entice customers
The new partnership is one of many deals by the retail industry in recent months to lure in customers and stimulate sales.
Walmart, along with fellow retail giant Target, recently reported a jump in traffic due to the reduction in prices in recent months.
During the last quarter, Walmart U.S. rolled out more than 7,200 rollbacks – or a temporary price cut on goods. This includes a 35% increase in the number of rollbacks in food, which has particularly been a pain point for households.
For its U.S. segment, the company generated $115.3 billion in net sales during the quarter. Sales at stores open for at least a year grew 4.2%, driven largely by strong traffic. It also reported increased transactions, units and share gains in grocery.
Walmart CEO Doug McMillon hinted the company will keep reducing prices on certain goods, saying it will "continue working to get more rollbacks to help customers and help members save money."
This week, Target CEO Brian Cornell told analysts during an earnings call that the company also reduced prices on about 5,000 frequently purchased items in many markets during the summer. In turn, it "saw an acceleration" in unit and dollar sales trends in these businesses in the second quarter, or the three-month period ending June 30, according to Cornell.
"We feel really good about the way the consumers reacted to the price investments we've made on those 5000 frequently purchased items," he said.