Country star Luke Combs teams up with Ford to donate $25G in guitars to vets managing PTSD
Combs won the 2019 CMA Male Vocalist and Song of the Year awards. (Ford)
Ford is teaming up with country singer Luke Combs to help veterans of the U.S. Military deal with post-traumatic stress disorder through music.
The 2019 CMA Male Vocalist and Song of the Year winner is helping Ford give $25,000 worth of instruments to vets through the Guitars 4 Vets organization, which promotes the use of music as a therapeutic method for PTSD.
Combs will appear in a TV spot ahead of Wednesday night’s CMA broadcast as he meets with one of the recipients and gives them a lesson.
“Ford has supported the military and veterans for nearly a century, and Luke Combs has paid tribute to the brave men and women of our armed services,” Ford marketing executive Mark LaNeve said in a release on the collaboration.
The donation is part of Ford’s Proud to Honor program, which last week launched a new line of military-inspired merchandise to raise money for the DAV and Blue Star Families charities.
The custom guitars being donated feature camouflage pickguards, Ford logos and the Proud to Honor name.
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