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Burger King offering free King Jr. meals for back-to-school season

By Kelly Hayes
Published  August 12, 2024 7:49am EDT
Consumer
Fox TV Stations
article

FILE - The logo for Burger King is seen on the sign outside of the fast food restaurant. (Photo by Paul Weaver/SOPA Images/LightRocket via Getty Images)

The Brief

    • Burger King is working to lure in customers this back-to-school season with a free King Jr. Meal offer. 
    • The free King Jr. Meal includes the choice of a hamburger, a cheeseburger, or four-piece chicken nuggets, as well as a side, a drink and a toy.

Burger King is sweetening the return to school for kids by offering a free King Jr. Meal.

The fast food chain said customers who spend at least $10 between Aug. 12 and Aug. 25 can get the free King Jr. Meal, which includes the choice of a hamburger, cheeseburger or four-piece chicken nuggets. It also includes a side and a drink, as well as a toy.

Customers must have a Royal Perks account and order through the BK mobile app or on BK.com in order to get the deal. The offer is also not available during breakfast hours, the chain said.

Meanwhile, Burger King is also offering its $5 Your Way Meal through October. The deal, which was first announced in June, includes the choice of a Whopper Jr., Bacon Cheeseburger, or Chicken Jr., plus fries, 4-piece chicken nuggets, and a drink.

"We're going to extend that $5 Your Way Meal now into October because we feel like it is working perfectly for the business, and we think customers are loving it," Restaurant Brands International’s CEO Josh Kobza during an earnings call, according to People.

Burger King is among the various food chains that has been dealing with price-conscious consumers by offering value meals and deals. 

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Last month, McDonald’s reported that sales had dipped for the first time since the pandemic – and in May, the burger chain launched a new $5 meal deal to help lure in customers.

Other fast-food giants have done the same, including Sonic’s $1.99 menu and even Starbucks with a lower-priced "pairings menu." 

The Source

  • Burger King posted the offer terms on its website, which runs through Aug. 25, 2024, at participating U.S. Burger King restaurants. The story was reported from Cincinnati.